The original dollar menu
I was just listening to a McDonald's commercial on the radio touting all the things you could get for just $1 each.
If my memory serves me correctly, McDonald's advertising slogan in the 60's was "change back from your dollar." And they weren't talking about for a single item. That was for a complete meal... hamburger, fries, and drink. 89 cents. 99 cents if you got the cheeseburger.
I remember when they first started charging more than $1 for the "all american meal" and couldn't use those advertisements any more. What would their new claim to fame be? So many years later, the advent of the Dollar Menu, once paying a dollar for anything would seem cheap.
But that won't last long. Most fast food places are calling it "Value Menu" now so they can charge more that a dollar.
How long before the "Dollar Store" will have to go by the wayside because it will be impossible to sell anything for a dollar anymore? Lots of dollar stores now are called "Dollar General" or "1-2-3 stores" to justify the fact that most of the things in there are more than a dollar now.
If my memory serves me correctly, McDonald's advertising slogan in the 60's was "change back from your dollar." And they weren't talking about for a single item. That was for a complete meal... hamburger, fries, and drink. 89 cents. 99 cents if you got the cheeseburger.
I remember when they first started charging more than $1 for the "all american meal" and couldn't use those advertisements any more. What would their new claim to fame be? So many years later, the advent of the Dollar Menu, once paying a dollar for anything would seem cheap.
But that won't last long. Most fast food places are calling it "Value Menu" now so they can charge more that a dollar.
How long before the "Dollar Store" will have to go by the wayside because it will be impossible to sell anything for a dollar anymore? Lots of dollar stores now are called "Dollar General" or "1-2-3 stores" to justify the fact that most of the things in there are more than a dollar now.
2 comments:
Inflation rate is 3% currently and have been 8% or more in the past, so I wouldn't be too hard on them as somebody has to pay the bill and usually it's us consumers :-(
Not really criticizing them... just remembering and observing. A little nostalgic. How things change...
Obviously we make a lot more money now than we did then. It probably comes out to be about the same.
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